Press release 01/29/2021


Norwegian public broadcaster, NRK, chooses Plint as new digital localisation partner

Norwegian public broadcaster, NRK, has awarded Plint the contract as new digital partner of integrated localisation software and thereby joins the company’s tribe of software licensees and integration clients like the European Parliament and ViacomCBS

“We believe Plint offers robust tools for subtitle production with integrated communication on several levels, which will let us reduce other forms of written communication and make information available exactly where needed to translators, editors, planners, and managers”, says Paul Egell-Johnsen, Process owner of Subtitling and Accessibility Systems at NRK.

Plint offers an off-the-shelf solution including administration, work allocation, ordering, payment, reporting, and communication for localisation services. The software connects via API to most existing systems, in NRK’s case, the media library and scheduling system, with minimal configuration or development required.

Plint’s technical localisation offering is designed to make things easier and more efficient for mid to large scale content owners. With an automated workflow using data and algorithms to match each localisation task with the best-suited linguist, clients can save a lot of manual handling and still depend on getting a high-quality product at the end.

“Our project managers use our software for localisation orchestration and administration every day, to handle all communication with our freelancing linguists, for client reviews, payments etc. We have about 2,000 freelancers working around the clock and large volumes of content rushing through this funnel 24/7, so we fully understand the needs of our integration partners. It has to be smooth, secure, flexible and easy to scale”, says Maria D’Alessandro, Head of Client Services at Plint.

“NRK stands out in the innovative way they approach their localisation workflows, and we are honoured to be awarded this contract. I hope more broadcasters will get inspired by NRK’s example and start to invest in the right tools and technology. I believe one of the reasons we won the tender is that we complete their digital supply chain. In the end, it’s all about efficiency and improving the viewer experience”, says Per Nauclér, Chief Strategy Officer and co-founder at Plint.

For more information, please contact:

Tobias Mannheimer, Head of Business Development

Maria D’Alessandro, Head of Client Services at Plint